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How We Work With You

optOur team consults with each client to identify their needs, objectives, and priorities.

Then applying their combined skills, technical knowledge, and creative out of the box thinking; they tailor a powerful and effective strategy that suits the identity/brand.

We then work together to deliver, monitor, and continuously adjust that strategy according to the results; and the client’s changing and growing needs.

By utilizing industry proven methods and fresh creative ideas with robust technology solutions; we deliver and often exceed the client’s needs and expectations.

Internet Marketing/Advert Management

mkt Social Matters Digital can manage the whole PPC/CPM ad process for you, including content creation/optimization, budgeting, setup, tuning, and monitoring. Google Adwords, adsense, Youtube ads, Facebook ads, Twitter ads and many more. All major services covered.

From small to large budgets handled effectively.

Full management of Ad process including:

  • Writing ad copy for maximized propensity
  • Keyword and negative keyword identification and research
  • Keyword and negative keyword optimization to ensure best value cost to benefit ratio – with the right adjustments and intelligent keyword design you can realistically achieve up to a 40% conversion rate of ad clicks into business of some form
  • Full integration of Adwords in to analytics account to measure adword related traffic down to a granular level
  • Daily for first few weeks of campaign creation, then weekly analysis of results plus adjustment of campaign settings to maintain maximum optimization

Social Media Management + Customer/fan acquisition

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Service Management

Strategized, effective, management of your social networks via tailored strategy and campaign design, delivery, and monitoring.

Highly optimized posting – We can create an intelligent posting strategy that delivers the right content, at the most effective time, based on your fan/follower profile, and your identity’s industry type.

Fan Acquisition

Interactive and engaging content can significantly drive up follower acquisition. Activity such as sweepstakes, exclusive offers, share contests, polls, like/share to unlock, and several other such activities can move followers beyond just liking a post displayed in their timeline. The goal is to get followers to interact with the brand and to get their ‘feedback’. Posts that promote share activity achieve exponential reach and exposure growth, and help to further generate new followers.

By delivering interactive posts, creating calls to action, and rewarding followers in some way, we can achieve a considerable increase in new followers, and significant increases in engagement measures such as shares, likes, retweets, re-posts, and comments.


Facebook Page Management

Services include:

  • Page design
  • Content creation
  • Posting
  • Responding to comments and messages
  • Proactively interacting with followers
  • Monitoring & Analysis
  • Stats and report delivery

Instagram Management

Services include:

  • Content creation
  • Posting
  • Responding to comments
  • Proactively interacting with followers
  • Monitoring & Analysis
  • Stats and report delivery

Tumblr Management

Services include:

  • Page design
  • Content creation
  • Posting
  • Responding to comments and messages
  • Proactively interacting with followers
  • Monitoring & Analysis
  • Stats and report delivery

Youtube Management

Services include:

  • Page design
  • Content creation
  • Video Posting
  • Responding to comments and messages
  • Proactively interacting with followers
  • Monitoring & Analysis
  • Stats and report delivery


Twitter Management

Services include:

  • Page design
  • Content creation
  • Tweeting
  • Responding to @replies and Direct Messages
  • Proactively interacting with followers
  • Monitoring & Analysis
  • Stats and report delivery

Google+ Management

Services include:

  • Page design
  • Content creation
  • Posting
  • Responding to comments and messages
  • Proactively interacting with followers
  • Monitoring & Analysis
  • Stats and report delivery

Pinterest Management

Services include:

  • Content creation
  • Posting
  • Responding to comments and messages
  • Proactively interacting with followers
  • Monitoring & Analysis
  • Stats and report delivery

Other Channels

We also offer management of other platforms, such as MySpace, VK (a popular social network in Europe, similar to Facebook), Yelp, Foursquare, Vimeo, Vine, and many more that may be suitable for your identity.

Social Media Promotional Campaigns With Strategic Design and Execution

campaignNeed to design & deliver a campaign that supports a new product, new venture, benefit, tour, or initiative? For specific promotional campaign purposes such as a new product launch, tour, time limited offers and deals, we can work with promotion assets provided by you or design content based on your guidelines – design a strategy and campaign – and deliver and monitor, adjusting as necessary.

Conversion Optimization(Social/website/e-commerce)

upBy optimizing your digital content design, delivery, and placement across all of your digital services, we ensure that you are obtaining maximum conversion rates each platform can yield for you.

We can research your current and past performance and your customer/follower base, then combine findings with market intelligence to identify and propose small to comprehensive changes to your website and social media channel content that can have a significant impact on your conversion rates.

Services include:

  • Analysis of current performance
  • Analysis of traffic to websites and social channels
  • Design of Customer Polls/Questionnaires/other feedback methods
  • Identification and proposal of changes
  • Comparative testing and experimentation
  • Monitoring & Measurement

Email Marketing Campaign Optimization & Management

emailFull management of mailing list & email marketing campaigns, including content creation and campaign design. The performance of our recent campaigns for our clients have been more than double the average key performance indicator levels for their industry, so you’re in good hands.

SEO/SEM (Search Engine Optimization/Search Engine Marketing)

  • Full site analysis to identify recommendations for improvement and new/missed opportunities in all areas
  • Site keyword, description, titles, and content optimization and provision of front-page search results for the markets and keywords you want to target
  • SEO optimization of all social media channels used, such as Facebook, twitter, linked-in etc
  • Profile set up and inclusion of a long list of websites and directories that will increase your presence on the internet, maximize website traffic, and increase back-links to your website, which greatly impact your SEO score.
  • Website Development/Management

    Social Matters Digital craft engaging, professional, modern, user friendly, multi-device compliant, and multi-platform experiences. We can find the best solution for most budgets. Take a look at our award winning team’s portfolio to see what we can do for you.

    • Full SEO optimization
    • Full mobile device compatibility – works optimally on all devices, with features relevant to each device making the user experience easy and intuitive
    • Multilingual content – can be set to automatically load in the visitor’s language (based on browser language detection – loads the same language as they are browsing the internet using) – can also provide manual override and language selection for instant language change
    • Secure e-commerce and payment gateway integration to enable website based transactions and instant payments/service delivery for any services offered online – can include downloadable or mailable items/services
    • Inclusion of subscription services that enable access to paid premium content on a monthly, quarterly, or annual subscription payment, as well as one off pay to access premium content
    • Booking calendar and forms to provide appointment/consultation booking for customers/clients – fully customized to suit the purpose/product/service
    • Account backend for existing customers that can provide updates and notes to customer to allow them to track progress of relevant services and orders
    • Multiple custom contact/enquiry forms providing input, drop down boxes, check boxes, date selectors, file upload facility, and any other required fields for each form
    • Full Social Media integration of all social media platforms
    • Regular updates to content
Monthly maintenance to website to ensure up to date code, security, and performance
    • Realtime and daily provided full statistics with google analytics + e-commerce tracking integration to provide granular visitor information, analysis and demographics; site browsing behavior and other data that can drive monthly site changes and optimizations to ensure optimal visitor experience and satisfaction – therefore maximizing propensity of customer/potential customer website visits
    • Weekly performance and stats update including recommendations and ideas for increased performance and optimal sales/service uptake
    • Full integration of google adwords account (pay per click/pay per impression) with google analytics to track the outcome of each ad click providing cost to revenue calculation and tracking
    • Can provide and integrate live online help-desk for customers that prefer to chat online than in person or on the phone
    • If needed – Set up and management of domain name email accounts for all company email users
    • Monthly phone consultation meeting to discuss statistical findings and provide recommendations for changes and optimizations

    Platforms/code

    WordPress
    HTML/CSS/HTML5/CSS3
    PHP
    jQuery/Javascript/Ajax
    phpFox
    Kaltura Retail/e-commerce

    Retail/e-Commerce

    Magento
    OpenCart
    Zen Cart
    Shopify
    Highwire
    CubeCart
    WP-E-commerce
    Woo-Commerce
    and many more….

    360 Tailored Solutions

    Custom packages combining all required/recommended services that suit your business or identity.

    Proper integration of all aspects of marketing and messaging with clear objectives, target audience and flow are essential for optimal performance and ROI within social media marketing.

    Social Matters Digital provide strategy, development, consulting and execution to bring all aspects of social media and traditional marketing efforts into alignment with unified goals and purpose.

    We manage all relevant services by means of customizing a package that suits the identity’s needs and ensures maximum performance by integrating all services with each other, making them work together to provide a very effective infrastructure that will further build the identity/brand, loyal customer base, and community.

    This is extremely effective because we create a strategy that uses the website as a hub and utilize the social networks to grow and fully engage the client’s audience, increase customer/fan loyalty, and direct them to the website (or other targets) via campaigns and offers to maximize sales products/merchandise, and other cross selling opportunities, as well as increasing identity/brand awareness.

    • General Analysis and Social Marketing Integration Consulting.
    • Social Media Strategy Development and Execution.
    • Optimization, and daily management of all currently used Social Media platforms including targeted new follower/like acquisition and business to follower interaction.
    • Design and delivery of agreed promotional and marketing activity including initiatives to acquire new followers and increase engagement of current and new followers, such as customer loyalty programs, sweepstakes, surveys, referral discounts and coupons and several other such activities and campaigns – each with unique tracking IDs to test the effectiveness of each campaign on each network.
    • Facebook page custom design and implementation.
    • Twitter page custom background design and implementation.
    • Development and execution of a social content strategy.
    • Management of Facebook page posting.
    • Management of Twitter posting.
    • Management of other agreed online accounts and platforms deemed applicable.
    • General compilation and coordination of news, events, and community involvement postings within Social Media umbrella sites.
    • Social Media cross pollination and marketing integration plan and execution, ensuring all channels are integrated and draw on one another toward social Media.
    • Cross channel flow consulting from all media sites including website, Facebook page, twitter, etc.
    • Responding and engaging with customers and followers to build relationships and increase propensity of each channel.
    • Introduction to new channels suitable to your business including full set up, design, optimization, and daily management of each platform, plus targeted new follower/like acquisition and interaction.
    Get in touch to discuss how we can help you

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